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On a Health Kick, FMCG Cos Chase Sugar-free Rush

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Shabori Das & Writankar Mukherjee August 03, 2025
CUTTING OUT THE CALORIES Bengaluru | Kolkata: When over half of colas sold in India have gone low or completely sugar-free (as per PepsiCo’s lead bottler Varun Beverages), can packaged food be left behind? While low-sugar or sugar-free food products may not be dominating sales yet, companies such as Britannia Industries, Nestle, Tata Consumer Products and Marico have driven a marked reduction in the level of sugar, sodium and fat in their products.

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